Articles

When companies talk about their brand, they often focus on the things that are easiest to identify: their logo, website, advertising, social media, colours and messaging. But for businesses with physical locations, there is another part of the brand that customers experience every day: the sales floor, or alternatively called the shop floor. It may not appear in the brand guidelines, but it communicates just as clearly as an advertisement or website. The condition of your sho

Whether you like it or not, as a CEO you are part of the wider company brand as well as having your own. Your personal brand is a reflection of you, but it also has a spillover effect onto the company you run, just as a company's brand can affect the personal brands of its employees. The image you display can influence how you are perceived by investors, staff and stakeholders, many of whom may not see you regularly. You need to set the tone when you're in the room, and throu