Looking for a place to get started? Here is a collection of articles that ask questions about how effective your brand activity is and how it affects different touchpoints for customers and prospects.
Your corporate brand is more than a logo, a colour palette or a well-designed website. It is the sum of every interaction customers, employees and stakeholders have with your organisation. Every touchpoint contributes to how your business is perceived, from the tone of your communications to the appearance and behaviour of your employees. One of the most overlooked yet influential elements of corporate branding is the employee uniform. Far from being simply a practical requir